Technology is the mainstay of e-commerce. It connects sellers and customers on mobile and web platforms. It facilitates customer order, delivery, return, and payment management in a fuss-free manner. Overall, technology plays a vital role throughout the e-commerce value chain in marketing, advertising, and other areas. Technology in eCommerce enables increased search, customization, and personalization.
Nowadays, advanced technologies are making things easy for eCommerce players and reaching critical levels of prominence in the e-commerce value chain. As per e-commerce development reports from eMarketer research company, global e-commerce sales reached 4.1 trillion and 4.5 trillion U.S. dollars in 2020 and 2021, respectively. The same trend is likely to continue with expected growth of $5 trillion in 2022. Find information on the five emerging technologies that will influence e-commerce the most.
Technology in eCommerce
The retail sector has witnessed tremendous changes in the last decade. The e-commerce potential is undeniable. It helps many businesses and boosts economies at the global level. The vital advent of advanced technologies has bolstered e-commerce companies digitally. Digital commerce growth is an indispensable part of modern lives. With more and more people embracing digital technologies, eCommerce companies rely on innovative technologies to catch their customers and create distinguished experiences online.
This blog highlights how emerging technologies promote e-commerce business growth vehemently. Look at a few new technologies used in eCommerce that are likely to accelerate the growth and connect more people with higher consumer interest.
Artificial Intelligence & E-commerce
AI is a buzzword of the 21st century. In e-commerce, it has a substantial role as it offers valuable marketing insights into customer preferences. It directs them to create better marketing programs for businesses.
The e-commerce technology renders an automated platform to boost eCommerce performance. Leading e-commerce players utilize AI to develop different unique business aspects.
Cloud technology in eCommerce
Cloud technology needs no introduction. Like other industries, eCommerce industries also utilize cloud technology to make business decisions and serve their targeted audience. Cloud data processing and management enables both eCommerce players and consumers to get fast and secure access to valuable data.
When it comes to knowing how cloud technology can boost eCommerce, a cloud ERP emerges as a unique tool to increase product delivery speeds, add flexibility to operations, and successfully grow businesses.
Technology to Send Customer Recommendations
Artificial intelligence (AI) smartly predicts customer behaviour patterns. That is why eCommerce players find AI as a unique tool to guide consumers in the right direction and recommend the correct information on various products, products, and more. The technology’s algorithms can efficiently forecast valuable information with the help of customers’ search history. In addition, 3rd party data also render valuable data and information on consumer behaviour.
Modern technology also helps eCommerce companies understand customers’ requirements and offer unique information for selling products and services.
Chatbots for eCommerce
Chatbots are another useful modern technology that can bring immense changes to the ways eCommerce companies serve their audience. Chatbots are famous for their high customer satisfaction rate and wide-scale availability. They work like a virtual call centre agent or a client communication executive. These days, every e-commerce app and website comes with inbuilt chatbots.
According to eCommerce chatbot statistics, about 70% of e-commerce merchants will like to incorporate a chatbot into their website by 2023. It will help them interact with their audience and answer all the queries. A chatbot can make a big difference when you don’t have sufficient staff to entertain customers with the correct information over the phone. So, give better space to chatbots on your e-commerce website and get optimal quality solutions.
Personalized User Experience with Technology
About 74% of businesses admit that user experience (UX) is vital for increasing sales and conversions. About 59% of customers say emerging technologies have impacted their shopping decisions and supported customers’ personal preferences. When we talk about the role of technology in fostering e-commerce business growth, it means the direct effect of advanced technologies on consumers’ buying behaviour.
From big data to machine learning (ML) to AI, all trending technologies offer analytics and intuition into customer behaviour. The technology can drive better advertising campaigns, automate communication, increase engagement rates, and offer support and services.
Conclusion
The role of technology in the eCommerce industry is seamless and inevitable. The eCommerce industry will keep on thriving with technological transformations because the amalgamation of technology and innovation impacts the whole eCommerce industry.
For the success of e-commerce in the competitive digital world, it is vital to adopt the mentioned-above technologies and trends. Top software development companies leverage advanced technologies and tools to sort your complex problem out and run a successful e-commerce business when it comes to better eCommerce solutions.
